Family and social class in consumer behaviour pdf

Social class inequality within the sociology literature is assessed through stratification and has historically concentrated on castes, class, status, gender and perhaps age. The importance of understanding the role of social influence, how others affect our emotions, opinions, or behaviors, in. The social factors are the factors that are prevalent in the society where a consumer live in. Consumer behaviour and factors influencing buyer behavior. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. Consumer behaviour is influenced by environment in which one lives. For example, my background is too diverse to even list here. A reference group refers to a group of people you refer to, while making buying decisions. Social class can have a profound effect on consumer spending habits. Social class has a significant impact on consumer behavior and this impact may start during childhood.

The indian changing family structure nuclear families. The impact of cultural factors on the consumer buying. What is a social class in consumer behaviour tutorial 08. Hence, our behaviour patterns, likes and dislikes are influenced by the people around us to a great extent. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities. The buying tendencies of individuals vary as per their age, need, income, lifestyle, geographical location, willingness to spend, family status and so on. Influences in childrens development and behaviour 704 at this age, the childs life is pronounced by tensions between the childs autonomy and expectations that can or cannot. Perhaps the most obvious effect is the level of disposable income of each social class. Know the background of social class study understand the concept of social stratification comprehend the bases and forms of social stratification. Social influence and consumer behavior spring 20 curator.

A family may be defined as two or more people living together, related by blood or marriage who share a common house, common income and similar status and values. Marketers target this class through the mass media. Role of family in consumer behaviour no two individuals have same buying preferences. What are social factors influencing consumer behavior. It is a group that serves as a reference point for an individual for hisher beliefs, attitude and behaviour. Depending on the persons education level, the items which are purchased will vary. Consumer behavior social class linkedin slideshare. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable.

Marketing implications of consumer behaviour study of consumer behaviour modelling an overview consumer behaviour is comparatively a new field of study which evolved just after the second world. Social class usually comes with a set figure of income. It is also an earning, consuming and decisionmaking unit. Social factors influencing consumer behavior definition. The society is composed of several individuals that. The information obtained from the results are analyzed and interpreted by the computer packet programs keywords. Our position in the social hierarchy has a powerful influence on almost everything in our daily liveswhere we live, what. Social class basic aspects objectives of this lesson after reading this lesson, you will be able to. Some researches argue that children or young people start learning behaviors and optaining the habits. For example upper class consumer prefer books, magazine, tv program and news, sub class consumer like television and lower class consumer like films and support channels. Fi she r, sain t louis university the author grateful ly acknow ledges the fin ancial suppor t prov ided by saint. Ch 10 the family and social class influence on cb free download as powerpoint presentation. Amongst them social class has great impact on consumer behaviour but what is a social class has been described. A theoretical approach to the influence of social class on.

Caste, gender and age are not relevant to the present discussion but social class is our main subject lawson, todd, 2002. In a social class, people try to make the same kind of purchases as are expected by their peers. It has assumed growing importance under marketoriented or customer oriented marketing. In selecting car traits, based on every component, every feature of car was ranked. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Marketeers try to target their products on classbased market segments. The family life cycle stages in consumer behaviour. The decision process is affected by a number of factors such as culture, social class, personal influences, family, religion, region he lives. The impact of social factors affecting consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decisionmaking process, and, by taking a psychological approach, illuminate the ways in which marketers apply the.

A focus on developing nations article pdf available in international journal of applied business and economic research 1410 october 2016 with. Theoretical studies on how social factors influence consumer behaviour exhibited that the main social factors, which. Abdel fattah mahmoud alazzam assistant professor, head. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use.

The influence of cultural factors on consumer buying. View notes influence of culture, social class and family on consumer behaviour from marketing 404 at birla institute of management technology. Influence of culture, social class and family on consumer. The decision process is affected by a number of factors such as culture, social class, personal influences, family, religion, region he lives in, and his situation. To understand family influence on consumer behaviour lets first understand the important elements of a family a family is an important element that affects the consumption and disposal of products by an. Consumer behavior could hardly be understood without considering social class.

Family life cycle method of analysis with a social class analysis, more accurate. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. How is it important to understand social class in consumer behaviour study. As the family grows older and parents enter their min40s, their financial position usually continues to improve because the primary wage earners income rises, the second wage earner is receiving a higher salary, and the children earn spending an education money from occasional and parttime employment. Social influences on the consumer decision process. Kaunk l 2007 social class and consumer behavior consumer behavior ninth ed new york, prentice hall, pg 356382.